The 3 Basic Steps For How to Find a Niche Market

The most overwhelming task for the beginning internet marketer has got to be finding a good niche. It is not enough to just develop a product and throw it out there. You have got to be sure there is a market of buyers for your product. Even the best product will not sell if there is no market for it, or if it is not being marketing to the right audience. So if you are serious about making a nice income with your own products, you must learn how to do proper niche research. Here are the basics of how to find a niche.

If you are at a complete loss for what to research, you can start by just keeping your eyes and ears open. Pay attention to the news and take note of the major problems that people complain about each day. You want to find a niche that helps to solve a problem. Write down all of your general niche ideas. Once you have a decent sized list, its time to do some niche research.

How to find a niche involves a little bit of detective work. A profitable niche will have three basic elements. These elements are high demand, low competition and potential for profit. If you have a niche idea that satisfies all of these elements, chances are you will have a winning product that can bring you a lot of money.

So let's talk about the demand for your niche product. You need to find a good search engine results tool to see how many searches there are for your niche. A good site to start with is seobook. This website will allow you to plug in keywords for your niche to see how many searches there are across the three major search engines. The searches are broken down into daily searches. So if you have a niche that has a lot of searches then you have a have a decent start. But you must pay close attention to the next step in how to find a niche if you want to have any chance of success.

The next step in niche research is to check out your competition. It should be your goal to land your product on the first page of the search engine results. But think about this: You have a niche that has a ton of searches each month, but it also has a ton of sites that are all marketing the same niche product. How do you think you will do in the search engine rankings when you are up against millions of competing sites? You wouldn't do very well. So the secret is to find a niche with lots of searches and a low number of competing sites. You can find the number of competing sites by typing in your niche keyword into the Google search box and then looking to the right upper corner of the results page. Google tells you how many pages there are for your niche.

So let's say you have chosen "cat health" for your niche. This term gets approximately 16,000 searches per month across the search engines. But the term "cat health" has 11,900,000 competing pages. This is way too much competition to make it in this niche. You need to go back to square one and come up with something more specific on cat health. Maybe you can focus on a specific disease or condition that cats can get. It is best to aim for 500,000 competing sites or less. Now for the next step in the niche research:

You must make sure that your niche has the potential for profit. This means that you need to find out if people will be willing to pay for the information you can provide. This can be done in several different ways, but for the purpose of this article, I am going to give you a simple way to research this. When you are checking out the number of competing pages for your niche on Google, take note of how many Google Ads there are on the page. If there are quite a few, then chances are people are willing to pay for this type of information. If there are only one or two Google Ads, then this niche is likely not a profitable one.

These are just basic tips for how to find a niche. There are many more advanced methods that you can add as you go. But by using these basic steps for niche research, you will be well on your way to finding your own profitable niche market.


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